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May 02, 2008

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It's a great example of use of new media technologies to convene and organize a group of people that, working together, is more powerful at bringing about social change than any individual acting alone. It takes the traditional boycott model and turns it on its head (a girlcott?) to create incentives for good rather than an injunction against bad action. It's a collaboration between the business and the consumer to everyone's benefit. The video is really useful for creating a sense of that group and community and allowing people to feel themselves to have been part of something. And, it demonstrates that civic activism can be fun!

דומיין

Mobbers to asked local businesses, they would be willing to invest in improving the environment, if the group was to organize a shopping spree aimed at the business.

herve leger

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