Since its launch over 2 years ago, Peer-to-Patent has been called a lot of things, but business model is a new one. John Hagel and John Seely Brown in the article titled “Peer-to-Patent: A System for Increasing Transparency”, recognized Peer-to-Patent in BusinessWeek for not only innovating the patent system, but also utilizing open innovation and crowdsourcing to implement a program that could quite possibly provide big business with a model for success. The article focuses on Peer-to-Patent’s success in using peer review as a valuable, transparent and efficient endeavor exemplifying how open innovation can increase productivity and efficiency within a business setting. Specifically, it identifies the Peer-to-Patent program as a business model that successfully harnesses the power of teams, builds sustainable relationships, defines action points that require negotiation to refine the quality of the output by the teams, while also recognizing the programs recognition of institutional innovation, individual autonomy in the collaborative space and the value of attracting and integrating new participants. Indeed, as Peer-to-Patent moves forward, it has seen the benefits discussed by the article and continues to implement this model while simultaneously seeking new and innovative ways to better effectuate transparency and efficiency in the patent system.