« Yet Another DRM Disaster | Main | RunTime Revolution Donates Software to New York Law School »

May 02, 2008


ASICS GEL-Stratus 2.1 Shoes

It's a great example of use of new media technologies to convene and organize a group of people that, working together, is more powerful at bringing about social change than any individual acting alone. It takes the traditional boycott model and turns it on its head (a girlcott?) to create incentives for good rather than an injunction against bad action. It's a collaboration between the business and the consumer to everyone's benefit. The video is really useful for creating a sense of that group and community and allowing people to feel themselves to have been part of something. And, it demonstrates that civic activism can be fun!


Mobbers to asked local businesses, they would be willing to invest in improving the environment, if the group was to organize a shopping spree aimed at the business.

herve leger

I have to say, I enjoy reading your blog. Maybe you could let me know how I can subscribing with it ? I feel I should let you know I found your page through yahoo.

The comments to this entry are closed.